Product Guide

How Salience works — end to end.

A complete guide to resume conversion, LMIA employer intelligence, and the newcomer status tracker. Everything you need to understand what Salience does — and how.

Overview

Salience is a free newcomer career platform with three core capabilities: AI resume conversion, LMIA employer intelligence, and a newcomer status tracker. Here's the end-to-end flow:

1

Upload your international resume

Drop a PDF or paste text. No signup needed.

2

AI converts + maps + matches

PII stripped, bullets rewritten, NOC codes mapped, matching employers surfaced.

3

Download + apply

Get your Canadian resume. Browse matched employers with LMIA approvals.

Average time: 60 seconds

From upload to converted resume with matched employers. No account required for your first conversion.

Resume Conversion

What happens to your resume.

When you upload your international resume, our AI processes it through six distinct steps. Each step is designed to bridge a specific gap between international CV conventions and what Canadian employers expect.

1. PII Stripping — what gets removed

Canadian resumes should not include personal identifying information beyond your name, email, phone, and city. International CVs often include details that trigger unconscious bias or ATS rejection. We automatically strip:

Photo / headshot
Date of birth / age
Marital status
Nationality / citizenship
Home address (full street address)
Gender / sex
Religion
Example: Personal details

Before

Ahmed Khan, 34, Male, Married, Pakistani National, 45 Al-Rashid Street, Apt 12, Islamabad 44000

After

Ahmed Khan · Toronto, ON · ahmed.khan@email.com · (647) 555-0123

2. NOC 2021 Code Mapping

The National Occupational Classification (NOC) 2021 is Canada's standard system for classifying jobs. Every role in our database is tagged with a 5-digit NOC code and a TEER level (Training, Education, Experience, and Responsibilities). We map each of your job titles to the most accurate NOC code.

Example: Job title mapping

Before

Software Developer — TCS, Mumbai (3 years)

After

Software Developer — NOC 21232 (Software developers and programmers) · TEER 2 · Express Entry eligible

3. Achievement-Language Bullet Rewrite

Canadian employers expect action verb + quantified outcome bullets. International CVs often use duty-based or responsibility-based language. Our AI rewrites each bullet into Canadian achievement-language.

Example: Experience bullet

Before

Responsible for managing team of developers and delivering projects on time

After

Led 8-person development team delivering 12 projects on schedule, reducing sprint overruns by 35%

4. Canadian Experience Reframing

International experience is sometimes discounted by Canadian employers. We reframe your achievements to emphasize the transferable skills, international exposure, and cross-cultural competencies that Canadian companies value.

Example: International experience

Before

Worked at Infosys BPO handling UK client accounts

After

Managed $2.4M UK enterprise accounts at Infosys, coordinating across 3 time zones with 98.5% SLA compliance

5. Work Authorization Signaling

If you share your work authorization status (PGWP, open work permit, PR, etc.), the converted resume includes a professional work authorization line. This signals to employers that you're legally eligible to work without requiring LMIA sponsorship — or that you're LMIA-eligible.

Example signal:

"Authorized to work in Canada — Post-Graduation Work Permit (valid through March 2027)"

6. Format Normalization

Canadian resumes follow specific formatting conventions that differ from international CVs. We normalize:

DD/MM/YYYY datesMonth Year format

Multiple pages with referencesConcise 1-2 pages, no references

Objective statementProfessional summary

Education firstExperience first (for experienced)

LMIA Intelligence

How we make LMIA data useful.

The Government of Canada publishes LMIA data as open datasets. We ingest, clean, enrich, and index this data to create a searchable employer database. Here's what we do with it.

1. Data Ingestion

We pull LMIA employer data directly from Government of Canada open data portals. The raw data includes employer names, locations, occupations (as NOC codes), positions approved, and decision dates. We ingest records from 2016 to present.

138K+

Employers

428K+

LMIA records

2016–2025

Date range

2. Employer Enrichment

Raw LMIA data just has employer names and addresses. We enrich each employer record with: total LMIA approvals, unique NOC codes hired, provinces of operation, most recent approval date, and active vs. historical status. This makes it possible to search and filter meaningfully.

3. NOC-Based Employer Matching

After converting your resume, we take the NOC codes assigned to your roles and match them against our LMIA database. The result: a list of employers who have been approved to hire foreign workers for the same type of occupation.

Example match

Your role → NOC 21232 (Software developers) → 47 employers in Toronto with positive LMIA approvals for NOC 21232 in the past 3 years.

4. Search by City, Province, or NOC

The employer database is fully searchable. Filter by province (Ontario, BC, Alberta...), drill down to a city (Toronto, Vancouver, Calgary...), or search directly by NOC code. Each employer page shows their full LMIA history: how many positions, which occupations, how recently.

5. Active vs. Historical Employers

Not all LMIA records are recent. We distinguish between active employers (LMIA approval in the last 2 years) and historical employers. Active employers are more likely to be currently hiring foreign workers — but historical data is still valuable for understanding the landscape.

Status Tracker

Newcomer Status Tracker.

The status tracker helps you stay organized during your job search. Set your work permit type and expiry date, define weekly application targets, and track your progress.

PGWP / PR expiry tracking

Enter your work permit type and expiry date. We calculate urgency tiers and time remaining.

Weekly application targets

Set a weekly target (e.g., 10 applications/week). Track how many you've sent.

Saved employers

Save LMIA employers you're interested in. See them in one place on your dashboard.

Past conversions

Access all your converted resumes. Re-download or start a new conversion anytime.

Frequently asked

Common questions.

Yes. Resume conversion, LMIA employer search, the status tracker, portfolio builder, and resume builder are all free. No signup is required for your first conversion. We're building a Pro tier with advanced features (Chrome extension, auto-tailored resumes), but the core tools will remain free forever.

What's next

Where we're headed.

Everything below the line is what we're building next. The core platform (resume conversion, LMIA search, status tracker, portfolio builder, resume builder) is live and free.

Live

Resume conversion with NOC mapping

AI converts international CVs to Canadian format with NOC 2021 codes and Express Entry eligibility.

Live

LMIA employer database (138K+ employers)

Search by city, province, or NOC code. Active sponsor indicators. Full history per employer.

Live

Newcomer status tracker

PGWP/PR expiry tracking, weekly application targets, saved employers.

Live

Portfolio website builder + resume builder

20+ templates, free GitHub Pages hosting, AI autofill from resume.

Building

Chrome extension — LMIA signals on job boards

See 'This employer sponsors foreign workers' badges on LinkedIn, Indeed, and Job Bank while you browse.

Building

Auto-generated tailored resume per listing

Click a job listing → get a resume customized for that role and employer.

Planned

Saved searches with weekly alerts

Save a NOC + city search and get emailed when new employers appear.

Planned

PGWP urgency tier per role

Each matched employer shows how urgent it is based on your work permit expiry.

Ready to start?

Convert your resume for free — no signup, no credit card. 60 seconds.